About HumanCRM
A CRM Built for Authentic Connections
My Journey as a Fractional CRO
As a fractional Chief Revenue Officer, I’ve helped countless clients tame the chaos of high-volume sales with CRMs built for scale. These tools churn through leads, automate pipelines, and crunch numbers—perfect for big deals and bigger teams. But when it came to my own work as a relationship seller, where deals are few but deep, those CRMs felt like overkill. They buried the human connection under layers of automation and dashboards. I needed something different.
Rory Laitila Founder @ HumanCRM
The Gap in Relationship Sales
My sales process isn’t about volume; it’s about people. A single conversation, a well-timed follow-up, or a shared coffee can turn a lead into a lifelong partner. Yet, no CRM was designed for this low-volume, high-touch approach. I bent traditional CRMs to my will, but it wasn’t elegant. I knew there had to be a better way.
Why I Built HumanCRM
That’s why I built HumanCRM. I wanted a tool that puts relationships first—not leads, not quotas, just people. HumanCRM strips away the noise of traditional CRMs. No AI, no automations, no bloated integrations. Instead, it focuses on what matters: knowing who your key people are, what’s next in your relationship with them, and when to follow up. It’s minimalist, intuitive, and designed for solopreneurs, founders, and professionals like me who thrive on authentic connections.
Who HumanCRM Is For
HumanCRM is for those who believe a handful of meaningful relationships can outshine a thousand cold calls. It’s for the CEOs who remember their client’s birthday, the founders who nurture their network one coffee at a time, and the professionals who know trust is the real currency of sales. This tool is my answer to a world obsessed with scale—a reminder that the best deals start with a human touch.
My Commitment
I’m Rory, the founder of HumanCRM, and I built this for us: the relationship builders. Let’s start working together!
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— Rory, Founder @ HumanCRM