About HumanCRM
A CRM Built for Authentic Connections
My Journey as a Fractional CRO
As a fractional Chief Revenue Officer, I’ve helped clients achieve high-volume sales with CRMs built for scale. But when it came to my own work as a relationship seller, where deals are few but deep, those CRMs felt like overkill. They buried the human connection under layers of automation and dashboards. I wanted something different.
Rory Laitila Founder @ HumanCRM
The Gap in Relationship Sales
My sales process is about people not volume. A single conversation, a well-timed follow-up, or a coffee meeting can turn into a life long client. But no CRM I’ve used was designed for this high-touch approach.
Why I Built HumanCRM
That’s why I built HumanCRM. I wanted a tool that puts relationships first. HumanCRM strips away the noise of traditional CRMs. No AI, no automations, no bloated integrations. Instead, it focuses on what matters most: knowing who your key people are, what’s next in your relationship with them, and when to follow up. Human CRM is minimalist, intuitive, and designed for solopreneurs, founders, and professionals like me who thrive on authentic connections.
Who HumanCRM Is For
HumanCRM is for those who believe a handful of meaningful relationships can outshine a thousand cold calls. It’s for the CEOs who build relationships, the founders who nurture their network one coffee at a time, and the professionals who know their network is their real equity.
My Commitment
I’m Rory, the founder of HumanCRM, and I built this for us: the relationship builders. Let’s start working together!
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— Rory, Founder @ HumanCRM